Why I started a content company
Good content drives good marketing.
I'm doing something new. I've been in marketing for most of my career, first with websites, then with social media (a bit), and most recently in strategy as a CMO at a fast-growing tech nonprofit. Marketing is always changing, growing, and evolving, but the one constant, the one stable thing is a continuous need for great content. That's what I'm focussing on next.
Marketing is only as good as the content driving it. A website wins or loses by the quality of its content. The same is true for social media, video, email newsletters, books, e-books, white papers, podcasts, blogs, vlogs... you get the idea.
Good content drives good marketing. It's with that in mind that I've started a new company (with my friend Sanjay) called Edgewise. Edgewise is a media company that creates podcasts and then uses the content generated by those podcast episodes to create massive amounts of high-quality marketing content like blog posts, social posts, videos, etc.
We believe a podcast is more than a tool to build an audience. One 30-minute podcast episode can become written content great for SEO, four short videos, one long video for streaming, four to six social media graphics, two to four audiograms, and much more. One podcast episode can create up to 15 pieces of high-value marketing content.
This is not just an idea, it's something we have been doing for a while now. We have clients that are global insurance companies, state-leading medical practices, national nonprofit movements, and more. And, we are just getting started!
More is coming. We are working on products, content, tools, and resources to help multiply content and make marketing better. So stay tuned. And, in the meantime, if you want to have a quick chat about podcasting and how it can help your organization create more marketing content, let's chat. I love to give advice about this stuff.
Great leadership reading
The 4-Step Eisenhower Time-Management System Is a Brilliant Way to Cut Unnecessary Work and Boost Productivity - Determine if things are urgent or not, and important or not. Ideally, work on things that are important, but not urgent :)
Why Emotionally Intelligent Leaders Follow the Rule of Zero Off-Hours Email, Backed by Science - After-hours emails can stress out teams, there are better options.
My Shameless New Life Rules for 2022 - I love the idea of creating some “shameless rules” for the new year. I haven’t created my own yet, but may be soon.
Other interesting reading
This is what gaslighting looks like. - First, this gives a good overview of gaslighting, which I found helpful. More importantly, this is an interesting read from Will Wheaton (former Star Trek child TV star) about how his parents used to gaslight him and the damage it caused him.
A man strung Christmas lights from his home to his neighbor’s to support her. The whole community followed. - This was inspiring.
The True Story of the Blue People of Kentucky - This article was fascinating, about people that were actually blue.
High school basketball players in Michigan tried to text their teammate. They ended up talking to Tom Brady. - Love or hate Tom Brady, but this story was pretty cool of him.
Great Podcast Episodes to check out
Gravity, evolution, and ideas - Akimbo Podcast
The Verdict - The Dropout
My Podcasts to check out
Tech Talk Y'all - My tech/comedy news podcast.
TogetherLetters - My podcast about the app that I’m helping build to keep people better connected.
Real Pink - I host the national podcast for Susan G. Komen. If you want some inspiration or information about breast cancer, give it a listen.
TechBridge Talks - A podcast about using technology to end generational poverty.
That’s a wrap!
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