The dark side to starting new things

You have to stay in it to win it.

Last week I wrote about why I start things. I do it to see what works. The idea is to try something, see if it works, scrap it if it doesn’t, and ramp it up if it does. It’s a good theory and one I still value.

But, the dark side of this approach is a lack of focus. A lack of focus makes me not go as deep or as far into something as I might otherwise go. It keeps me jumping from one thing to the next, to the next, without seeing real results because of my lack of attention and dedication. If I’m brutally honest, my blog (this newsletter) is one such example. I love the idea of being a writer, and I write when the mood strikes, but just as often, I choose to do something else and don’t focus on my writing. And then, as you might expect, I wonder why my readership doesn’t grow.

Fortunately, there is a remedy to a lack of focus. The first step is recognizing it. Check for me. The next step is having someone in your life that will bring you back to focusing on what matters. For some people, that’s a coach; for others it is a spouse or family member. For me, it’s Jeff. I can’t tell you how often I get a crazy idea and text or call Jeff to tell him about it. 99% of the time, his response is, that’s a great idea, but not what you should be focusing on right now. And, that’s just what I need, someone to validate my “great” idea and help me keep my eyes on what really matters.

Trying new things is critical for success. At the same time, sticking with something (focusing) to see it through is just as important. It’s a tension that we have to manage to get to where we want to go.

How about you? Do you lean more towards trying new things or more towards focused execution? Tell me about it.

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